Tissot and AMD are working together to implement NASCAR’s Timing and Scoring system. Combining their computer know-how and Swiss timing know-how, the two will “strive toward increasing the accuracy of ‘freeze the field,’ which is the procedure NASCAR follows once the caution flag is issued, and to enhance the experience for the fans through the use of this information by the sport’s media partners.”

Plus, they get their name in huge letters on the side of a bad ass truck the likes of which haven’t been seen since Knight Rider.

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