Listen, I like a good Omega as much as the next man, but old Hayek need to rethink this shiz if he thinks he can take on Rolex. Rolex = Golfing Executive’s Watch of Choice.

The flames of hostility began to spark during an interview that Nick Hayek Jr. gave to the excellent newspaper, Frankfurter Allgemeine Zeitung. “The growth of Rolex seems to be slowing down a little,” he declared, adding quickly, “Omega, on the other hand, is doing quite well.” And, laying his cards on the table, he went on to say, “Our ambition is clear. We want to equal, and then to surpass Rolex in three to four years.”

SWATCH versus ROLEX [Europastar]