There’s a great story about Michael Kobold and Kobold watches in Inc. this month. It’s really nice to see mainstream appreciation of the watch business, although my buddy at Swatch Group made a face when I told him Kobold equated himself to Rolex. Read on to get the full story.
The Greatly Improbable, Highly Enjoyable, Increasingly Profitable Life of Michael Kobold [Inc.]

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1. Kobold Auction to Benefit Hurricane Relief
2. Kobold Does it Again: Ernest Shackleton Old Explorer
3. Pop Kobold
4. Kobold Discussion – Why Is It So Expensive?
5. Chad the Watch Guy Plus the New Kobold