Scorpion, makers of the Reef Diver, is now called Serket. Why? Who knows, but I think the name is much cooler.

In Egyptian mythology a Serket was originally the deification of the scorpion. With our new name and new website, we are unveiling our next model, The Serket Reef Diver 2.0.

Roar!

Product Page

Just talked to Yizhi at WatchLuxus.com, our latest advertiser and a man with a mission. We did a quick Q&A over email and here’s what I got.

Me: Tell me about WatchLuxus.com
Yizhi: Watchluxus.com is designed to become the ultimate destination for people interested in anything connected with the quality watch market.
The website offers a complete on-line catalogue of every high-value wristwatch collection, world-wide, to support everyone – from people buying a gift, to an expert looking for a collector’s item. The site also features a watch-finder, market-place for secondhand watches, watch forum and news blog.

Me: Hey, we’re a news blog too! But that’s OK. Now you mentioned something about helping in the purchase process?
(more…)

From merry olde Englande comes this charming 12 o’clock crown aviator. Really nice styling. They even have some normal looking models, but for some reason I’m drawn to this.

IWI Watches: Better Because It’s British [CG]

And you thought the Big Bang could only create all matter in a split second of cosmic energy. Hublot is now building a crazy island in Second Life to show off its watches and will even offer some sort of online sales.

Hublot - the Swiss luxury watchmaker - today revealed that it is to launch a Hublot island in the virtual world of Second Life. On 12th September, Hublot promises to open its virtual doors to all Second Life residents and journalists. After 6 months of development in partnership with Akira Web SA of Luxembourg, Hublot’s state of the art premises includes luxurious bars, a marina, exhibition area and even an online shop!

EXCLUSIVE - Hublot Leads Luxury Watch Brands with Virtual Island [WatchLuxus]