None Of the Above watches are the creation of a young member of an old watch making family. Nicola Andreatta has been designing watches for his family’s business for a while, but wanted to move off in his own direction. Of course, being connected to the industry his whole life, he was in a good position to start up a new brand.
And the NOA Watches stand out. In three sizes, 44mm, 40mm, and 36mm (this last for the ladies), your choices have only begun. The contours under the crystal create a powerful appearance of depth, and this is enhanced with well raised marking on the face. NOA watches use proven ETA and Valjoux movements, combine forward design with solidly engineered movements. The line includes a handsome rose gold and black piece, an eye-catching, bold dive watch and several others and a broad range of limited production pieces.
The dive watch is the one that really caught my eye. The rotating bezel is under the crystal with a seperate crown to adjust it. The black and yellow color scheme is stunning. This makes for a really engaging appearence with a lot of presence.
With less than 50 retailers globally, seeing these in person can be a trick. As fortune would have it, I found myself in Washington D.C. with time to indulge my hobbies. Tiny Jewel Box on 1147 Conn. Ave is among this small group of dealers (www.tinyjewelbox.com). Special thanks to Jorge, their watch specialist for his patience with my questions, and his passion for NOA watches.