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The BWC Liquid Crystal Quartz: Ahead of its time

Posted on 05 October 2009 by John Biggs

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This watch is so retro-gasmic it’s amazing. It has an LCD read out along with a clever little crown on the side to set the time. Interestingly, BWC launched this model in 1973, just a few months after the Hamilton Pulsar hit the swingers clubs of the 1970s and, even though the Pulsar used a far inferior LCD technology that told the time when you pressed a button, the BWC was an absolute failure.

This story defined the Swiss watchmaking industry for years until they finally figured out that a certain subset of rich nerd wants mechanical watches of quality. Thus a billion dollar industry was born.

via Retrothing< ?A>



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