The G-Shock is a tough watch to love. They’re Casio’s answer to the Timex Ironman and, while they’re quite rugged, the line has drifted towards Swatch-esque fashion models. Well, I’m glad to report the GA-100 brings it all back home with a world-time feature and stop watch that brings to mind the Citizen Skyhawk series with its dedicated readout windows below bold hands.
The so-called “Three Eye” design (I guess the three dials – one analog and two digital – are the eyes? Whatever) and huge hands make this thing quite readable. The watch is light – about 70g – the watch is surprisingly cheap at about $99. It has a 1/1000th of a second stop watch, countdown timer, 29 time zones, and four alarms. It is shock and magnetically resistant, so you can wear it in the hatch in Lost. Continue Reading
I haven’t written about Marvin yet but these guys make some striking, classic pieces at prices that are actually astounding. Take this “>old girl here, the M103. This is a Valjoux 7750 chrono movement with day and date register and it costs $1,790. This is the same movement that is in almost every watch you see out there including a lot of the stratospheric $6000+ brands. Continue Reading
Swatch is celebrating the fact that they’ve gained almost 5,000 followers on Twitter, and decided to show their appreciation by giving away one of their watches. Which one? Well, that’s up to you. How do you win? Click on, constant reader, for the details.
The world of fine watches is a benighted place. Strange hang-ups masquerading as tradition are the norm and historically watch companies have looked at every new improvement to their business with trepidation. Consider the quartz movement, for example. Texas Instruments approached a number of Swiss companies when they first created the miniaturized quartz watch but no one wanted it – it was beneath them. China and Japan, however, bought the movements by the truckload and ate old horology’s lunch.
For years, watch companies have only allowed their wares to be sold through authorized dealers. This meant you had to go into a frou-frou shop, get talked down to by a snooty salesperson, and then pay over retail for a watch that was worth, in terms of parts and materials, about half of its sticker price. Pretty nice scam, huh?
The Internet came along and those authorized dealers hit on a nice scam. They’d “sell” their watches to real people – shills, usually – and those real people would resell them online. Swatch Group, for example, is currently fighting this grey market in the Supreme Court. However, another part of the Swatch Group, Longines, is taking to the Internet like a duck to duck sauce. Continue Reading