WristWatchReview.com >> John Isaac Geneve: The Watch For Women Who Will Pound Your Face To Mush

John Isaac Geneve: The Watch For Women Who Will Pound Your Face To Mush

0 Comments 17 April 2012

Jeremiah Kipp directed this commercial for a small watch brand, John Isaac Geneve, featuring an angry girl who literally works out with her training all day (check out the montage – it’s morning and then it’s night) and then is proud that she has a man and is on track to being a real tiger when she gets older. Or something.

I personally like the little twist – the main character sees her watch on the wrist of another woman on the subway and approves – and it’s considerably more accessible than some watch advertising I’ve seen, so good on Mr. Kipp. I actually kind of dig the watch, as well. It’s a nice big face with bold numerals and an auto ETA movement.

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John Biggs

John Biggs - who has written 1033 posts on WristWatchReview.com.

I live in Brooklyn, NY and write about technology, security, gadgets, gear, wristwatches, and the Internet. After spending four years as an IT programmer, I switched gears and became a full-time journalist. My work has appeared in the New York Times, Laptop, PC Upgrade, Surge, Gizmodo, Men's Health, InSync, Linux Journal, Popular Science, Sync, The Stir and I've written a book called Black Hat: Misfits, Criminals, and Scammers in the Internet Age. I also speak and consult. I am currently East Coast Editor of TechCrunch.com and I run the BWL family of blogs, SlushPile.net and WristWatchReview.com. I also record the HourTime Podcast with Ariel Adams. This site is infrequently updated with my musings on technology but for goofy stuff you can visit biggs.cc and for most of my serious content head over to TechCrunch. You can check out my Amazon Author Page here. I'm @johnbiggs on Twitter. You can email me at john@biggs.cc or, if it's urgent, contact me here. Headshot by SharonaPhoto.com.