No, no, it’s not the Meta Watch - this watch is meta, man!  Well, in at least one way, it is.  Today’s example is brought to you courtesy of the folks at Wryst (see, put a Wryst on your wrist, I told you it was meta).

Wryst is a new British brand to the game, started by Jacques Fornier with the goal of creating affordable luxury watches that can stand up to the abuse of an active outdoor lifestyle.  So, let’s have a look at one of the collection, the Airborne FW3, and see how it stacks up.

As you can see by the pictures in this post, this is definitely a bold watch, both in terms of the colors used, as well as the case design.  With the case (scratch-proof DLC coated steel; 45mm wide), I wasn’t sure about the “flares” to the sides.  In the end, I’ve settled on liking them – it hides the crown and pushers, which gives it a balanced look.

One thing that’s a little hard to decipher from the pictures is how readable the watch is (or isn’t).  There is a danger that the hour and minute hands could blend into the dial, and the sub-dials may be tricky to read due to their size.  Then again, this could be a non-issue that you’d clear up the first time you get some hands-on time with one.

For the remainder of the specs, you’ve got some fairly “regular” stuff:

• Quartz chronograph movement
• K1 mineral crystal
• 100m water resistance rating
• 22mm strap (replacements available)
• 2 year warranty

Now, what of the pricing for this limited edition (75 pieces) watch?  It works out to $750 – which is definitely on the higher end.  If that doesn’t dissuade you, the watch is up for pre-order with availability anticipated for October.  Or, you can opt for the Fw6, which omits the DLC coating (and is not limited edition) for $650.  Once they’re available, you should be able to find it over at ZuluTimeZone.