Well, then, Matt Himmelstein has come across the most massive of all Kickstarter projects that I’ve seen, entailing nine(!) different models that are (potentially) on offer.  Here’s what he has to say about this one.

Now before I get into the watches, just a note for anyone out there planning on starting a brand.  It is not that difficult to find a good looking watch at whatever price point you have in mind.  Stop telling me that you can’t find one out there, and thus your brand was born.

Unless you have a certified automatic chronometer in titanium at under $1,000, we can find good alternative watches, especially if you are providing an entry level and non-repairable movement like the G10.  OK, rant over, now back to the watches.

Overall, I like the looks that they company has put together, with the range going from a standard 38mm three hander to a couple of distinctive but readable 38mm chronographs, and running up to the Fulton Street watch, a very unique and bold 41mm three hander.

One of the watches, the Berry Street is nice looking but a little head scratching in how it is marked.  It looks like a 3 hander with a sub dial for seconds, but the markings are set up with 30/60 at 12:00.  I don’t need the markings to tell time, but it might be a bit confusing to read.  It is attractive though.

Of the nine options, I like the Fulton Street best, though the rubber strap is not my favorite.  The watch face harkens back to the speed indicator used on older large ships, like the Titanic, where the bridge would move a lever to the desired speed, this would be relayed to a parallel indicator in the engine room, and then the engine room would adjust the ship’s speed.  For anyone who is into maritime history or loves nautical themes, this could be a great addition.

A day in, the project is out 1/3 of the way to the funding goal, with watch rewards set at $225 and moving up from there if you want to add a few extra NATO straps.