A Hands-On Look At Shinola

 

Runwell-2

Remember back in September when we told you of a new brand coming out of Detroit (here)?  While we’re still awaiting some hands-on time of our own, it looks like the crew at Hodinkee visited the company and spent some time with their Runwell 40mm.

Runwell-7

While there is a 47mm of the Runwell in the offing, thankfully (in my opinion) they went for the 40mm for this review, which seems like a much more wearable piece for a large majority of folks (but hey, if you want/need the larger diameter, I say go for it).

Runwell-14

From the pictures they’ve posted up (and which we are showing you some of here), it was intriguing to see the layered caseback (complete with serialization), and the wire lugs – both combine to great effect on this piece, giving things a sort of retro feel without bashing you over the head with it.

Runwell-6

The dial is a beauty, and it has the added attraction of having a Swiss (Ronda) movement underneath it that’s assembled in Detroit.  Interesting trivia tidbit:  the technicians who are doing the assembly were specially trained, by Ronda, to put these together.  So, there’s definitely going to be a nice level of quality and reliability there, plus a liberal dash of “made in the US of A” thrown in.

Runwell-17

Still no word as to when the watches will be widely available (later this year), but they should be in the under-$500 range.  Perhaps higher than we’re used to seeing for quartz pieces, but there are a number of moving parts (literally and figuratively) that should make it a worthy value.  Formerly being from the area, this new brand hits a sweet spot for me, and I’ll definitely be keeping an eye on their progress.

You can check out the full article at Hodinkee right here; all images courtesy of Hodinkee

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  • Dave

    What the hey? I thought that these watches would have a black dial. Instead, the pictures look bluish.

    • Patrick Kansa

      It looks like the original (and sold out) lineup did have black dials. Perhaps this blue (or grey, depending on the light) is just another iteration.

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