Mondaine, popping off the Swiss Rail tracks for a bit, has announced what they’re calling the Helvetic Series, a simple, three-handed wristwatch that features – you guessed it – Helvetica writing on the face. It’s not robotic signing bird, but damn if that isn’t a good idea.
As you’ll recall from the movie Helvetica, the typeface was inspired by Swiss precision and named after Switzerland’s Latin name. Created by Max Miedinger with Eduard Hoffmann in 1957 it is literally the most popular typeface in existence. Now it’s on your watch.
I see a great future ahead for Mondaine with designers and artsy types. They’ve already sewn up the coolness factor with the Swiss Rail watches and this is another arrow in their frou frou quiver.