Wait a minute, wait a minute – this is a post on a Kickstarter watch that is not written by Matt? That’s right, folks! Not to worry, he is still on the crowdfunding beat, this is just one that I took a particular shine to, so I jumped in to write it up. And yes, this is a project that cropped up before. That earlier project was trying to be a philanthropic effort, but Kickstarter does not allow those. Due to that, Azula Watch took a step back, rebranded and refocused, and came back with their watches. Without any further pre-amble, let’s jump in to see what the Azula Watch is all about.
For all you fledgling watchmakers out there who want to get their project off the ground, you could save yourself a little work and study what Redux & Co. have done with their first watch offering. First off, make an attractive watch. Second, make it a good value. Third, engage the press and build up supporters ready to jump as soon as the gun goes off. In less than 24 hours on Kickstarter, the Redux & Co Courg titanium watch already has over 400 backers and is over triple their funding goal of $30,000.
It is always rewarding when brands reach out to us, especially those that are putting out their first models on crowd funding sites. Recently CJR Watches did just that, hoping to showcase their new line of quartz and automatic bullhead chronographs, the CJR Watches Velocita.
I do sometimes complain about the lack of real individuality in crowd funded watch projects, so when something unique comes across our Tips line, I want to cover it, even if it not something I could see myself wearing. The Thirsty Watch Co. Vintage Soda watch on Indiegogo is exactly that type of project. It is unique, it will probably appeal to a fair number of people, but it just isn’t for me. But that does not mean it is without merits.
There are a number of watch complications out there, and one that Patrick and I both really like is the GMT. With the Mercer Watch Company Wayfarer GMT, this new company is bringing this complication to market in their sophomore watchmaking effort. I wrote about the Brigadier automatic back in March, and it looks like that watch is getting in the hands of the backers, with a positive response. With that project in its final stages, Mercer is back on Kickstarter looking for funding for project #2.
Crowd funding a project can be hit or miss. There are a lot of watch projects out there, and it is tough (even for us folks who look at a lot of projects) to predict which ones will make it, and which ones won’t. I know of a few watches that I thought were sure fire hits that never made it, and others that I thought were just average that blew up (no names in the latter), and then even more that either deserve their success or obscurity. Lionstone has tried to launch a couple of times, and never quite hit the mark, in spite of what I think is a pretty intersting campaign. They are at it for one final go, with the Lionstone SuperSlim and Ceramic Watches, currently on Indiegogo.
The Megalodon was a prehistoric shark, the biggest and (presumably) baddest shark to live on Earth. Not too long ago, I saw an article which asked if any of these cold still be alive in the deep ocean (no), but one is definitely back. The Benarus Megalodon dive watch is now available for pre-order, and it is still the beast it has always been.
Fresh of the heels of their first crowdfunded success, ManchesterWatchWorks is back at it again, with a modern looking diver recharged by the sun (really any light). These quartz driven, photovoltaic recharged watches are not new, companies have been making them for decades, but the ManchesterWatchWorks Armada is the first crowd funded dive watch I have seen with this technology, and it looks to be an attractive package.