Astoncain 01How do you set yourself apart from the other watch brands on Kickstarter? There is only so low you can go on price, and the features you offer are all tied to a cost. So then you have design, but there are lots of designs already out there, especially with Bauhaus inspired minimalism. Astoncain decided to go nearly as clean as they could with the design, removing even the branding from the face of their watch, currently up on Kickstarter.
In an interesting (OK, maybe not that interesting) coincidence, I happened to be wearing my Zelos Helmsman when I received an update from company on the Zelos Chroma, their second watch project, which was going live that afternoon on Kickstarter. The Zelos Chroma is being billed as a minimalist automatic, which may actually sell the project a little short.
The rise of crowdfunding has really opened up watchmaking to new entrepreneurs and enthusiasts wishing to make their mark on the industry, and put their product on your wrist. The first product out of the gate is interesting, but for me, the real test comes with the follow up watches. The Rossling & Company Automatic is the firm’s sophomore effort, back on Kickstarter, that builds on their first watch offering, keeping a similar aesthetic, but adding a mechanical movement.
For whatever reason (maybe it is because Patrick, John and I are all guys?) we don’t cover a lot of women’s watches here on WWR. For my part, I see a fair number of watches that would qualify as unisex, and most of the women I know (including my wife) tend prefer larger watches, not 50mm big, but at least around 40mm. But if you want something smaller, and with some high end materials (and a high end price tag), then the Frederique Constant Slimline Moonphase might be the ticket (Christmas is just around the corner…).
If you are not already a member of Touch of Modern, you really should join up. It is a site that highlights cool designs, furnishings, clothes and toys, and offers…
Christopher Ward is a watchmaker that gets a fair bit of space on our pages. Not because they pay us, or advertise on the site, but because they make really nice watches and sells them at affordable price points. I have one, a friend of mine has one, and I am pretty sure Patrick has one. But all of these have someone else’s watch movement ticking away beneath the attractive design. Well, CW just changed the equation. The C9 Harrison 5 Day Automatic houses the brand’s first in-house movement, boasting a (you guessed it) 5 day power reserve.
Melbourne Watch Company was kind enough to send over 2 copies of their Finders watch for me to wear for a while, one a black dial on a black strap, and the other a ‘white’ dial on a brown strap. Patrick wrote up the watch when it was still in the project phase on Indiegogo, so now it was my turn to get an impression of the watch. And, to cut to the chase, I liked it.
Both Patrick and I are fans of Christopher Ward. And we both like dive watches. But as a diver, I see the days of needing a dive watch as long gone. But the ruggedness of a dive watch, that is something which should stick around. And if you take that ruggedness, and tone it down so it works as a true business man’s watch, ten you have a nice product for the real world. Which brings me to the Christopher Ward C65 Trident Classic, available as a pre-order right now.