While perusing the web for news of new watch models, I caught wind of a new Seiko model that seems rather interesting – the Seiko 5 Sports SNZF45. What initially grabbed my attention was its appearance – it looks very similar the more-familiar Seiko Monster models (the SKX781 and SKX779). The main differences from the afore-mentioned Monster models seem to be:
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A Movado sport watch? With a wavy fact and big arrow hour hand? Perhaps someone is seeing their market share drop?

I don’t like Movado much – so much depends on that single big dot that you almost lose the watch – but this sports model, apparently a quartz piece, has some chops. It comes on a rubber or steel band and costs about $1,000.

Best of all, NFL MVP Tom Brady is flogging the thing and saying stuff like:

“Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” the New England Patriot said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.”

Deep.

Product Page [Movado]
Movado Has a New MVP [FashionWeekDaily.com]