Category Archives: Pre-Orders

Zelos Chroma Banner

Zelos Chroma, Refined Minimalism

In an interesting (OK, maybe not that interesting) coincidence, I happened to be wearing my Zelos Helmsman when I received an update from company on the Zelos Chroma, their second watch project, which was going live that afternoon on Kickstarter. The Zelos Chroma is being billed as a minimalist automatic, which may actually sell the project a little short.

Rossling Co Automatic Banner

Rossling & Company Automatic, Still Thinking Thin

The rise of crowdfunding has really opened up watchmaking to new entrepreneurs and enthusiasts wishing to make their mark on the industry, and put their product on your wrist. The first product out of the gate is interesting, but for me, the real test comes with the follow up watches. The Rossling & Company Automatic is the firm’s sophomore effort, back on Kickstarter, that builds on their first watch offering, keeping a similar aesthetic, but adding a mechanical movement.

Melbourne Watch Company Parkville Banner

Melbourne Watch Company Parkville, MWC goes compact

While the overall watch case design movement may be staying with the mid-40mm case, I have seen quite a few designs of late that are less than 40mm across, designed for me (or at least unisex) and are round. The Melbourne Watch Company Parkville automatic is just the most recent of these. Skipping the crowdfunded phase that started the brand’s previous efforts, the Parkville is being offered as a pre-order on their website, an encouraging sign that this young watchmaking firm has a strong enough following to sell direct.

Christopher Ward C70 D-Type 01

Christopher Ward C70 D-Type, Get your motor running

Cars and watches seem to go together, don’t they (Morris Mini/Mini Cooper, Ferrari, Aston Martin, the whole Scuderia catalog…)? And one of the staff favorite brands, Christopher Ward is making yet another entry into this field. The Christopher Ward C70 D-Type is set to pay homage to the Le Mans winning Jaguar D-Type from the 1950s. In line with the previous car/watch pairings (the Ferrari and Aston), the watch is based on the C70 quartz chronograph and color matched to the car.

C70 3527 GT Chronometer 01

Christopher Ward C70 3527 GT Chronometer, How do you upcycle a Ferrari?

Not many of us are going to be able to afford a truly limited edition car, let alone one that is as steeped in racing history as a Ferrari GTO. After all, one did sell at auction for the princely sum of $52,000,000. But what if you could own a piece of one? A small sliver, but a piece none the less? That is what Christoper Ward is offering with the C70 3527 GT Chronometer, a bit of the metal from one of these cars built into the watch.

Introducing the Magrette Dual Time – Double the Time, Double the Crowns

If you’ve been reading here for any amount of time, you know I’ve got a bit of a soft spot for New Zealand brand Magrette. Most of this stems from the fact that the Regattare 2011 (link) was the first automatic I ever had. As of late, though, it’s of course influenced by the tremendous value I feel you get your for money. You may also realize that I love a good GMT complication. While this new watch doesn’t quite hit that mark, the Magrette Dual Time has a fun trick up it’s sleeve.