Go to Christopher Ward Watches, and see the work of a visionary. Chris Ward is an entrepreneur who returned to the watch industry, and has made a bit of a splash. His goal is to make “the cheapest most expensive watch in the world” at “the biggest ‘smallest’ watch company”.
He uses first rate Swiss movements, currently ETA 2824 automatic, ISA quartz, and Ronda quartz movements (but Valjoux may be on the horizon). Style and substance go together when these bits of quality mechanism are put inside tasteful cases with restrained dials and hands. The basic watches, in his Russell and Malvern lines are relativel small by modern standards at 38 mm, but some of the other chronographs and his dive watches are a little more typical at 42mm. The styling of the chronographs was also a pleasant surprise as it was not the customary Rolex, or Breitling homage, but a distinct designs that took a few risks without getting as gaudy as the fashion watches. The Russell line stands out as distinctive and classic, and one of the other lines was inspired by early IWC aviators’ watches, but still look good. The attention to detail comes through in the photos, and they certainly look like $500 to $1000 (U.S.) watches, but the collection averages about half that.
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