Posted on 06 January 2012 by John Biggs
If you’ve ever wondered where the middle- to low-end of the watch world came from, here you go. Most “brand name” watches like Calvin Klein, Burberry, and the like come from Chinese OEMs who, for the most part, run their companies as well or better than Swiss manufacturers.
For example, I got this email today offering me OEM services from a company in Shenzhen, China, the heart of world manufacturing. Shenzhen is where they make almost all Apple products as well as huge range of precision equipment.
Posted on 23 August 2011 by John Biggs
Some dude, some lady, and some other dude cut some ribbon.
This, sadly, is what amounts to news to most watch companies. Don’t get me wrong: I love Hublot. When/if I’m rich I’ll buy a Big Bang. But look at that: Usain Bolt cutting a ribbon with two other people. That’s not news, that’s some strange sense that Hublot can become as famous as Usain Bolt by associating his ribbon cutting skills with the brand.
Posted on 21 August 2009 by John Biggs
Man, come on. What the heck is this Audemars Piguet abomination? It’s named after the Montauk Highway on Long Island and is apparently aimed at folks who summer at the Hamptons. But wait a minute: shouldn’t those folks be paying for their house shares and not dumping $20K for one of these limited edition preppy-themed monstrosities?
Posted on 18 November 2008 by John Biggs
I have nothing but respect for competent, innovative marketing tactics. But when marketers fail to their homework and are clumsy with an unconventional approach, I will be first in line to call the ugly baby ugly.
Stephen D Time tried a clumsy attempt at guerrilla marketing on Amazon.com. A shill entered into the discussion groups spouting the merits of Stephen D watches in a forum inhabited by a number of watch nerds, including yours truly. Rather than rant and flame, I tried to be open and look at the merits of the watch.
Posted on 05 November 2008 by John Biggs
The Royal Oak from Audemars Piguet line, essentially a water resistant line of yachting watches, is famous for being the first steel luxury watch ever made. It’s a beautiful pieces, looks great on men and women, and is potentially affordable used. However, in order to follow Bell & Ross and Zenith into the depths of Crazytown they’ve decided to offer this “Survivor” model which looks like a robot took a dump on a turtle.
Posted on 17 October 2008 by John Biggs
A pet peeve of mine – using the words accuracy and precision incorrectly, and failing to make a distinction between the two.
“degree of conformity of a measure to a standard or a true value”
accuracy. (2008). In Merriam-Webster Online Dictionary.
Retrieved October 6, 2008, from http://www.merriam-webster.com/dictionary/accuracy
“the degree of refinement with which an operation is performed or a measurement stated”
precision. (2008). In Merriam-Webster Online Dictionary.
Retrieved October 6, 2008, from http://www.merriam-webster.com/dictionary/precision
In watches, accuracy is how well the watch keeps time and reflects the time according to an accepted standard. That is to say, how many seconds the watch gains or loses in a given period and how close it is to the Observatory clock. A Movado with no markings may be as accurate as an Omega with a similar movement, if they gain or lose time similarly (so many seconds a week, for example) and are set correctly.
Posted on 27 September 2008 by John Biggs
I want this. Comments?
Posted on 29 February 2008 by John Biggs