A Movado sport watch? With a wavy fact and big arrow hour hand? Perhaps someone is seeing their market share drop?

I don’t like Movado much - so much depends on that single big dot that you almost lose the watch - but this sports model, apparently a quartz piece, has some chops. It comes on a rubber or steel band and costs about $1,000.

Best of all, NFL MVP Tom Brady is flogging the thing and saying stuff like:

“Movado is all about style and precision and that fits exactly what I try to bring both on and off the field, so I hope it’s a long term association,” the New England Patriot said. “A professional athlete’s life is highly scheduled. I practically need military discipline to keep pace, so time is definitely something I’m interested in.”

Deep.

Product Page [Movado]
Movado Has a New MVP [FashionWeekDaily.com]