You’ve got to figure that, once something hits version three, it’s got to have some staying power in the market, right? Well, let’s see what Serket has on offer, now that their Reef Diver has hit 3.0. Continue Reading
Serket, formerly Scorpion, is one of my favorite US-based boutique manufacturers and I’m quite impressed by their latest, the Telson. it’s a 48mm watch with ETA 6497 manual wind movement and exhibition back showing off Cotes D’ Geneve engraving with a scorpion.
The movement is a workhorse – I believe Glycine uses it in their Incursore line – and the design is quite striking, especially the blue, shown here. They’re water resistant to 10ATM and come on a strap or a bracelet.
Scorpion, makers of the Reef Diver, is now called Serket. Why? Who knows, but I think the name is much cooler.
In Egyptian mythology a Serket was originally the deification of the scorpion. With our new name and new website, we are unveiling our next model, The Serket Reef Diver 2.0.
Just a quick note to tell you all that we’re now the official Scorpion Watch Company Forum moderator. This means we’ll be able take your questions and concerns directly to the team at SWC and we’ll be able to talk all about the brand with knowing winks and grins as we follow their bright, blazing future.
I’m excited about small companies building their own watches. Making a watch is difficult. It requires design, logistics, and negotiating experience as well as an appreciation of risk and the ability to sell something that the world thinks it doesn’t need to picky, picky watch nuts.
That’s why I was so excited to see Scorpion Watch Company, really a pair of guys out in Denver, were creating a watch brand. This is sort of like a pair of roommates creating a microbrew beer or building a bar together — it’s fun, it’s cool, and it’s potentially lucrative.
So how does the Reef Diver fare? Extremely well, I’m pleased to report.
This just in! The new automatic Reef Diver by Scorpion Watch Company. It’s a beefy diver with great lume and styling along with a nice hacking ETA movement. I’ll be reviewing it shortly, but check it out if you’ve got some holiday cash burning a hole in your pocketses.