Jeremiah Kipp directed this commercial for a small watch brand, John Isaac Geneve, featuring an angry girl who literally works out with her training all day (check out the montage – it’s morning and then it’s night) and then is proud that she has a man and is on track to being a real tiger when she gets older. Or something. Continue Reading
Our buddy at Hodinkee took some amazing video of the Audemars Piguet. Here you see how the Royal Oak face is made – using a powered pantograph that is one or two steps removed what Mssrs. A and P would have used in the 19th century.
But just how exactly is this pattern created? Well, AP has been subcontracting the production of its Royal Oak dials to one famed dial manufacture all the way from the beginning – Stern Creations. Stern probably sounds familiar to you. That’s because it was founded by the Stern Familiy, the family that would later go on to purchase a little Geneva watchmaker called Patek Philippe. Stern Creations founder Henri Stern is also known on HODINKEE as the grower of one super mean mustache.
It’s not every day you see a man in a lab coat test some of the more affordable watches out there but this fellow from the NAWCC School of Horology is totes serious about his craft. Enjoy this seven minute description of watch testing courtesy of our buddies at Watchdig
The Montre Ferrofluide is a concept watch that uses ferrofluids – a suspension of magnetic particles in liquid – to create the watch face. When not activated, the face is just a pool of liquid… but then the magic happens.
Don’t expect this to pop up at your local Macy’s jewelry counter. While feasible, I suspect the energy required may be a bit high.
I’ve been lax in my coverage of Russian watches lately. Most Russians do not have, how you say, very high quality but they have lots of features and plenty of style.
This dude at Russia2All covers the Buran Stingray, a diver that looks like someone stole the depth gauge off of a Victorian-era submersible.
This “style,” if you want to call it that, came about in WWII and is very similar to the old-timey Cartier Pasha. Those bars are to keep the crystal from blowing up under water. This watch has an ETA 7750 movement modified to remove the chrono parts.
Apparently this watch was made in Switzerland, a move by Buran to lend a little credibility to their brand. If you’re in the market for a watch, take a look at the Russians.
Man. I don’t know if I’m supposed to look at this watch or have sex with it. The man’s hands fondling this PVD encased beauty is a bit off-putting but the music sounds like what my roommate used to play to mask the sounds of his seductions.
Our boy Ariel at ABlogToRead reviewed this monstrous LUM-TEC LUMzilla automatic, a huge watch with huge hands and numerals. The watches run in the $600 range and have Japanese automatic movements. They’re 50mm which makes them a little hefty for most men – heck, this would look big on the bucket of a ditch digger – but it looks like a good deal for a watch that makes a statement.*
* Note: The statement would be “I like big watches with lots of lume.” The statement in no way should be “Girls will like me because of this.”