How do you create a brand identity in an industry as large and as old as watchmaking? Many brands have a go-to handset, some rely on logos, and yet others will use styling cues that carry over watch to watch. CT Scuderia is in that last camp, but they go further in their commitment that many others, with every watch in the line a bullhead style (though they do invert it for the Dashboard). The company was nice enough to lend me a second watch for a hands on review, the CT Scuderia Scrambler. The quartz chronograph is well made and pretty unique in the current marketplace.
Helgray Watches came out of the gate a few months back with a four watch launch on Kickstarter. All four watches were modern takes on a WWI vintage look, and, to put it mildly, they blew up with $159,000 in pledges against a $12,000 goal. Now they are back on Kickstarter with their second, or is it fifth, watch, the Helgray Silverstone 60’s Racing Chronograph.
You know how sometimes you get siblings that look very much alike, but each has expressed their personality in a radically different way. This was the case when I took…
Szanto was nice enough to loan me three watches to review on this site, with the Szanto 2252 being the second piece of the trio. The Szanto 1100 was the first watch I reviewed, and I liked the look and feel of this field watch. Yet to come is a 4000 series, a two eyed chrono which I have also liked. My relationship with the thee eyed 2252 chronograph, however, is more complicated.
Earlier this year, we brought you word that the first watches from British brand Areion were finally available. In the intervening time, we have been conversing with the brand, and…
When it comes to watches, there are generally two camps – those who are interested in where our modern watches originated from, and those who could care less. Now, the second camp, I am guessing we lost those people as soon as they saw the title of the post. Those of you left, well, welcome to the first camp. In today’s entry in the Historical Horology series, we will talk about who created the first chronograph.
When it comes to the watches that JeanRichard is producing, I’ve been pleasantly surprised, as I noted in my earlier review of the Terrascope (link). While it might be tempting to think of the lineup as boring due to the similar case designs, I think it instead speaks to a cohesive brand language. With the JeanRichard Aeroscope Chronograph, we’ve got some more variety injected in.
Quick, how many watch brands are there producing products in Detroit? Two that I know of, actually (we wrote about the lesser-known one here). The most well-known one, of course, is Shinola. We’ve reviewed their watches before, and I continue to have a soft spot for the brand given my ties to the area. Today, we’ll be taking a look at a more complicated version of one of their most popular models, the Runwell.