Archive
How ’bout A Mystery Watch?
As we were watching the television show Castle the other day, I began to wonder what watch, exactly, the character of Detective Beckett was actually wearing. So, away I went to the Batcomputer (aka: Google), and a few minutes later, it appears I have my answer – an Omega Speedmaster, ref 3875031.
A Vintage Car & Watch Combo
We’ve taken a look at some watches that were inspired by cars here recently, and Hodinkee has brought us something similar, but in a truly vintage fashion. They’ve found a 1974 Omega Seamaster that was riding around in a 1976 Ferrari 308. If you like what you see above, head over to the source and check out some more pictures.
Omega’s Marketing: Goofy With A Side Of WTF
Watch that video: excellent stuff, right? Everyone loves sharks and watches and dudes in wetsuits. You figure “OK, this is a watch ad, maybe it’s a bit of adventure, some deep sea diving, fine. I’ll watch.” Then you realize it’s some dude in a cage feeding a shark. The last time I cared about that little interaction was when I was about 10 watching 3-2-1 Contact on PBS. But wait, there’s more!
Golf legend Greg Norman has long been known as the Great White Shark due to his blond hair, his fearlessness on the course and his aggressive playing style. The OMEGA ambassador recently ventured to North Neptune Island for a close encounter with the other great white shark — the one of Jaws fame. This video documents their historic underwater meeting.
Here’s one way to commemorate the 2012 Olympics
It wouldn’t be a world sporting event without Omega being involved. To that end, they’ve produced a limited-edition Seamaster.
This watch is being limited to 1,948 pieces, as 1948 is the last time that Omega timed the Olympics in London. Also of importance is the fact that 1948 is when the Seamaster was originally introduced. There are two flavors of the watch Read more…
Speedmaster v Strela: The Battle Of The Moon Watches

Most “watch nerds” are familiar with the story of the Omega Speedmaster Professional “Moonwatch” and the ensuing cult of flight certified and flown wristwatches. However like many things in the cold war, including the Space Shuttle, Concord, and the Harrier behind the iron curtain a shadowy mirror image could be found competing with the western version. In the Soviet Union in the 1960’s and 70’s there was another column wheel chronograph strapped to the wrist of a man hanging in raw vacuum and remorselessly ticking away.
Watch Designer Gerald Genta Is Dead
The designer of the iconic Audemars Piguet’s Royal Oak and the Omega’s Seamaster Constellation. He was 80 years old and left an indelible mark on the luxury steel market.
Read more…
Supreme Court to hear the case of Omega vs. Costco

If you head into some CostCo stores you’ll be surprised to find Omega watches at a considerably discount. Those are grey market pieces and CostCo essentially sells them “illegaly,” the illegality stemming from Omega’s authorized reseller policy and little else. It works like this:
Companies that make high-end products often try to control distribution so that the goods do not end up selling for less. However, many offer cheaper prices to distributors in other countries. Costco and other retailers buy the products from those distributors, ship them to the U.S. and sell them at a discount.
Feeling the love for the Omega Ranchero
I’ll admit, before seeing this video, I’d never heard of an Omega Ranchero. After watching the video however, I understand why collectors are attracted to them and how to watch for fakes. It’s worth your time to watch the video, however be aware that the person who made the video loves to talk in the 3rd person, which is kind of strange.
Hodinkee Explains: The Omega Ranchero from Hodinkee on Vimeo.
The List
I was talking with an friend of mine online recently, and the subject of “The List” came up. You know, the list of watches that you someday hope to own as a collector, a wish-list if you will. Since I’m fairly new to the collecting part of things, my list is relatively short and common, but I’m sure as time goes on, my tastes will expand, and someday I’ll want a big boy watch too.
Here’s a list of the watches I plan on owning someday, in no particular order:
Seiko Orange Monster
Doxa SUB300T (yeah, I’m a Cussler fan)
Omega Seamaster
Tissot T-Touch Trekking
Suunto Core All Black
Debaufre Aircraft-8 Chronograph
Again, I realize that this isn’t going to be the same list as everyone else has, but I like what I like. What’s on your list?
Doodle dee doo doo doo doo: New Omega Bond commercial
While Bond used to love him some Rolex, it’s all Omega for James these days. This is the latest Quantum of Solace commercial pieced together for Omega to showcase the Seamaster 007 wears in the film.
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