Let’s start the new year off right, by looking at a new model that’s coming forth from the folks at Praesto – the GMT Greenwich. To be fair, this model was announced all the way back in 2011 (December, to be precise), but that’s fresh enough for our purposes. Let’s have a closer look!
In the vast pantheon of watches, the aviator is a timeless paragon of virtue and class. Traditionally given to folks who fly in planes (hence the term “aviator”), these watches were larger than standard watches and often had big crowns for easy winding. The IWC Big Pilots Watch is a classic in the form, with the clear, legible numbers and top triangular noon pip.
But, like great paintings, watches often stray from form, and often with positive results. If the Big Pilots Watch is “Whistler’s Mother” then the Praesto Modern Fliegeruhr is Warhol’s Campbell’s Soup cans. At once this watch is an homage, a little work of art, and a sly dig at the stuffy establishment.
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And you said the recession was making it hard to find a good watch. Well fear not, friends. The Praesto Fliegeruhr (Whatever. Just call it the “flying hour” or something) will cost $360 for a pre-order and will be shipped around November when the custom watches are shipped to the manufacturer. Plus you get a t-shirt!
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