Remember when the multi-colored iPod nano ads came out? How you were all like “Ohhh… I’d like the orange one maybe. And the black one is amazing!” Well, here is Too Late, a watch company that truly attacks that weird hunter-gatherer node in the brain that encourages us to like bright colors.

We saw this watch on our travels through Roma and I had to share it with you. The company is based in Italy and they make them in two sizes, although both were too small for me. The watches are ostensibly waterproof and come in little glass jars.
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