Gotta give the photographers and designers at Outside magazine credit. For Timing is Everything, a roundup of eight luxury, waterproof watches, they decided to show the timepieces underwater. Whether the watches were literally submerged during the shoot or if this just Photoshop manipulation, it sounds like a cool idea.
The problem? Some of the watches you just cannot see at all.
Featured in the roundup is Timex’s E-Tide & Temp, Tag Heuer’s Link Automatic Chronograph, Swiss Army’s Base Camp Chrono, Breitling’s Bentley GT edition, Seiko’s Sportura Kinetic Chronograph, Skagen’s 721 XLTRB, Kobold’s SMG-1, and Oris’s Chronoris.
In particular, the Skagen 721 XLTRB gets screwed. That’s it, forlorn and overlooked in the photograph below. It’s the one at about 10 o’clock, facing forward, so you can barely see the face. The red crown is the most distinguishing aspect of how this watch is shown.
Shooting these types of fashion roundups can be difficult. And to do something creative and unusual is even more challenging. But in this instance, the water and arrangement simply makes it too hard to actually see the watches.