With the BR 5, Bell & Ross is treading into some new territory. In what looks like the future of high-end watch design, this aviator looks like a cross between a Royal Oak and a Bulgari Octo.

The watch is “urban” themed which suggests a move away from the traditional air and sea themes to which previous models hewed. I think the real value here is in the unified, seamless design and the big, bold face that many already consider a B&R staple.

What watch is available online for a surprisingly tame $4,900. The piece doesn’t quite have enough bells and whistles for me but I could definitely see a GMT or chrono version on my wrist sometime soon.

Specs

Movement: calibre BR-CAL.321. Automatic mechanical.
Functions: hours, minutes, seconds and date.

Case: 40 mm in diameter. 
Satin-polished steel. Sapphire case back.
Dial: black sunray. Applique numerals and indices coated in Super-LumiNova®.
Crystal: sapphire with anti-reflective coating.
Water-resistance: 100 meters.
Bracelet: satin-polished steel or black rubber.

Buckle: folding. Satin-polished steel.

Movement: calibre BR-CAL.321. Automatic mechanical.
Functions: hours, minutes, seconds and date.
Case: 40 mm in diameter. 
Satin-polished steel. Sapphire case back.
Dial: black sunray. Applique numerals and indices coated in Super-LumiNova®.
Crystal: sapphire with anti-reflective coating.
Water-resistance: 100 meters.
Bracelet: satin-polished steel or black rubber.
Buckle: folding. Satin-polished steel.

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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