You know what? I’m not even mad. This joint Bell & Ross/Alain Silberstein design is turning B&R’s traditional square watches into something that looks like it popped out of a Dali-inspired fever dream.

Party of the Grail Watch 4 series, the watches come in standard, chrono, and diver models and are made of ceramic. Silberstein is famous for his colorful, geometric watch designs and so he turned B&R’s staid faces into a playful riff on color and shape.

From the release:

Says Silberstein, “It was Bruno’s idea to take the very essence of each of our design languages and pare it down to its barest elements. Because of this, we immediately decided to make the three watches in black ceramic because of the purity of the black case and dial, which would serve as a canvas for the primary colors of my hands. For me, this was perfect because I had always made black watches in the past but never in ceramic, which is the only truly scratch-resistant material. I was delighted that I would finally have my ceramic watch.”

While I’d never buy one of these – I’m not a huge Silberstein fan – I could definitely see a market for these wacky watches. The three-hander is called the BR.CAL-302 and is priced at USD $4,400 in a limited run of 200 pieces. The chrono, called the BR.CAL-301, is priced at $6,700 with a limited run of 100 pieces. Finally, the diver is BR.CAL-302 and priced at $5,600 with a similarly limited run. They’ll be shipping this year.

Leave a Reply