Home Brands Bell & Ross Bell&Ross’ White Hawk Has Landed

Bell&Ross’ White Hawk Has Landed


The Bell & Ross BR 05 White Hawk is a new color way for the company’s beautiful BR 05 chronograph line. Called the White Hawk, the watch has a unique white face with bold indices and a case that looks great with the BR 05 bracelet.

The collection is limited to 250 pieces and costs $6,100 on a rubber strap and $6,600 on a bracelet. From the release:

Through its evocative name WHITE HAWK, this new timepiece is an apology of the aviation industry. Through its strength, its power and its prestige, this majestic creature is an emblematic symbol and perfectly embodies the idea of jewel of strength.

The B&R kind of put me off by placing this on the wrist of some dude in a private jet but why quibble. I want me this one.


  1. “An apology of the aviation industry?” Is this as in the classical “defense” meaning of the word? Seems like poor word choice for a press release.

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