While most folks associate Ironman watches with rugged Timex timepieces Breitling has just entered the fray with something a bit higher-end. The Superocean Automatic 44 IRONMAN Limited Edition is a wild piece – essentially a three-hander with Super-LumiNova lume and a 1,000 meter depth rating – with massive Ironman branding on the front.

Why would you want this? Well, it’s a limited edition piece and it’s available on site at the Ironman world championships this year.

The Superocean Automatic 44 IRONMAN® Limited Edition has a caseback engraved with the IRONMAN® logo and the legend “ONE OF 300”, reflecting its coveted limited- edition status. The watch will be available exclusively on Breitling’s own e-commerce channel, in selected Breitling boutiques, and on site at the IRONMAN® 70.3® World Championship in Nice and IRONMAN® World Championship in Kailua-Kona.

How much does this rugged sports watch cost? A mere $3,950 on Breitling’s e-store. Considering a Timex Ironman costs $35 you might want to pick up one of those before really investing in a mechanical watch that could get beaten to death during your Ironman race. Your call.

Leave a Reply