While most folks associate Ironman watches with rugged Timex timepieces Breitling has just entered the fray with something a bit higher-end. The Superocean Automatic 44 IRONMAN Limited Edition is a wild piece – essentially a three-hander with Super-LumiNova lume and a 1,000 meter depth rating – with massive Ironman branding on the front.

Why would you want this? Well, it’s a limited edition piece and it’s available on site at the Ironman world championships this year.

The Superocean Automatic 44 IRONMAN® Limited Edition has a caseback engraved with the IRONMAN® logo and the legend “ONE OF 300”, reflecting its coveted limited- edition status. The watch will be available exclusively on Breitling’s own e-commerce channel, in selected Breitling boutiques, and on site at the IRONMAN® 70.3® World Championship in Nice and IRONMAN® World Championship in Kailua-Kona.

How much does this rugged sports watch cost? A mere $3,950 on Breitling’s e-store. Considering a Timex Ironman costs $35 you might want to pick up one of those before really investing in a mechanical watch that could get beaten to death during your Ironman race. Your call.

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

Leave a Reply