Breitling’s Heritage ’57 made a splash a few weeks ago and now the company is offering a new rainbow version whose proceeds will go to health organizations who are fighting the global pandemic.

The company will donate to multiple organizations around the world including health groups in the UK and Spain. In the US “Breitling will make a donation to Direct Relief, a humanitarian aid organization that aims to improve the health and lives of people affected by poverty or emergencies.”

In April this year, Breitling introduced a watch that attracted enormous attention. The Superocean Heritage ?57?Limited Edition was launched during the brand?s first-ever Summit Webcast which, because of the pandemic and lockdowns, was streamed globally. The Summit audience saw its rainbow-inspired design elements?as symbols of hope and optimism, and the overwhelmingly positive feedback led Breitling to launch a second?edition, this time with a blue dial, limited to 1000 pieces. Part of the proceeds from the watch are being donated?to charities supporting the frontline healthcare workers in some of the most affected countries. Breitling is?also donating an additional CHF 1000 to these charities for each of the first 100 Superocean Heritage ?57 Limited?Edition II watches sold via? www.breitling.com. In total, Breitling will donate CHF 500,000.

The limited edition pieces features a leather or steel bracelet and will sell for $5,000 online. The company will ship the watches soon. There aren’t many complications on this guy – just a three hand design without date – but some of the cost goes to a good cause.

By John Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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