What’s making this Casio different is it’s being marketed exclusively through Amazon.com, for the quite reasonable price of $200. This isn’t the first time Casio has marketed a watch this way, and it’s certainly not the first Pathfinder, but we are starting to see a trend among a certain market of exclusive online marketing. It’ll be interesting to see if this works out in the long run, I know I generally prefer to hold a watch in my hand before buying it, but the Pathfinder line hasn’t changed much over the years. I do have to admit this new model looks quite a bit different from my old ATC-1200 though.
The new Pathfinder will be available sometime this holiday season on Amazon.com, with an MSRP of $200.