Home General Casio announces new Pathfinder, to be an Amazon.com exclusive

Casio announces new Pathfinder, to be an Amazon.com exclusive


PAG40-7V_CFCasio announced their new Pathfinder yesterday, the PAG40-7V. This newest addition has a thermometer, digital compass, altimeter, barometer, and is water resistant to 100 meters. Of course, the only place you’ll be able to get it is online.

What’s making this Casio different is it’s being marketed exclusively through Amazon.com, for the quite reasonable price of $200. This isn’t the first time Casio has marketed a watch this way, and it’s certainly not the first Pathfinder, but we are starting to see a trend among a certain market of exclusive online marketing. It’ll be interesting to see if this works out in the long run, I know I generally prefer to hold a watch in my hand before buying it, but the Pathfinder line hasn’t changed much over the years. I do have to admit this new model looks quite a bit different from my old ATC-1200 though.

The new Pathfinder will be available sometime this holiday season on Amazon.com, with an MSRP of $200.

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