By now, you should be familiar with SevenFriday, and the watches they’ve been producing. We’ve covered a number of them (most recently here). Those watches have all been very recognizeable. For their 10th anniversary, SevenFriday has come up with something quite different: the SevenFriday Free-D 2 and 3.
Since their first watch release of the P1/01 back in 2012, I have always been intrigued by SEVENFRIDAY. Their funky dials housed in odd shaped cases make all their models stand out and call for attention. Up to now I have only seen them in pictures and had to admire them from afar.
SevenFRIDAY came on the scene a few years ago, and have carved out a unique niche in watches, making pieces that don’t look like anything else. The S3/01 is one such watch, and we were fortunate enough to review the S3/01 SEVENFRIDAY.
We will be among the first to admit that the SevenFriday style can be a bit polarizing. By that, we mean there is no middle ground, either you like the circles-in-a-square theme, or you’ve decided it’s just not for you. They know their design language, and they stick with it. For the arrival of warmer weather, they’ve released the SevenFriday Beach Club.
Not that long ago, SevenFriday took us to the beach with two brightly-colored releases (covered here). Well, what do you sometimes see way out in the water when you’re at the beach? Yachts, that’s what! Keeping the 10th anniversary ball rolling, they’ve just released the SevenFriday Yacht Club II.
While I was fairly certain I had reviewed a SevenFriday before, it took some digging. Turns out, it’s been over eight years! Since then, the brand has kept on producing their watches, hewing closely to that formula that we first saw 8+ years ago, not that long after the brand started out. Still, when we had a chance to get a loaner in of their latest – the SevenFriday Caipi – it was easy to say yes.