Five affordable watches for holiday gift-giving
In a world where time is a priceless commodity, a reliable watch is more than just a fashion statement—it's a necessity. But owning a stylish timepiece doesn't have to break…
Swatch Hypebeats Will Fail: Here’s Why
The Swatch Group is taining a generation of hungry little lads to stand in line, give the stores a rush of new blood, and then abandon them as soon as…
Swatch “What if?” Collection: 80s Reimagined
The Swatch "What If?" series is powered by a quartz day-date movement. Paired with a bio-sourced rubber strap in a case-matching color, these watches offer a clean, uniform look and…
Swatch and Omega think you’re a moron, launch strawberry moon watch
If we need further proof that the Swatch Group is trying desperately to destroy any goodwill they generated with the Moonswatch, I present the Strawberry Moon of June Swatch MoonSwatch…
Sorry, Hypebeasts, the Moonswatch isn’t going to be sold online
If you've been waiting to pick up a Moonswatch online then you'll probably be disappointed to know that Swatch Group CEO Nick Hayek is going to spoil your plastic watch…
Swatch has Father’s Day covered
Father's Day is coming up in June, and there will be tons of "world's greatest dad" gear getting gifted, we've no doubt. What if you want to mix it up…
What the Moonswatch means
Like Obi-wan grunting on the Millennium Falcon, you may have noticed a great disturbance in the force. That's because Swatch and Omega just launched a the Moonswatch, a series of…
Swatch is Clearly heading to the Olympics
While these two recent Swatch releases aren't necessarily tied to one another, I couldn't miss the opportunity to put that headline in front of you. So, today, we'll have a…
In Review: Swatch x Peanuts
Last month, we brought you word of a new Swatch x Peanuts collection (you can see that here). As I've got a few Peanuts fans in our house, this was…
Introducing: Swatch X Peanuts
Earlier this month, Swatch launched their collaboration with Peanuts - perfect timing, set as it is in the midst of when we start seeing the Peanuts specials airing on TV.…
