Swatch is Clearly heading to the Olympics
While these two recent Swatch releases aren't necessarily tied to one another, I couldn't miss the opportunity to put that headline in front of you. So, today, we'll have a…
While these two recent Swatch releases aren't necessarily tied to one another, I couldn't miss the opportunity to put that headline in front of you. So, today, we'll have a…
Last month, we brought you word of a new Swatch x Peanuts collection (you can see that here). As I've got a few Peanuts fans in our house, this was…
Earlier this month, Swatch launched their collaboration with Peanuts - perfect timing, set as it is in the midst of when we start seeing the Peanuts specials airing on TV.…
Hey, you remember the Swatch Big Bold line, right? We reviewed one of the "Jelly" options not that long ago (you can see that here), and the brand has kept…
Swatch is certainly no stranger to playing around with how they use plastics in the manufacture of their watches. They've done quite a bit with plastic and all the colors…
We all know Swatch watches - the classic, core line - as those colorful, plastic watches that get the job done (of telling time) while bringing hits of color to…
I recently returned from a week photographing the annual conference of American Watchmakers-Clockmakers Institute (AWCI). I was there to teach photography and get images of the event that has been…
Back in 2001 when I was a computer consultant fixing Y2K bugs in Poland I had a layover in Zurich. I wandered through the airport marveling at all the things…
Earlier this year I was attending an alumni event and the subject matter turned to watches (how I turned it there I don't recall). One of the group asked what…
When the biggest name in the watch industry decides to get into the smart watch/fitness tracker business, you expect a watch that is made for the masses. What you don't…