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Hublot Television Ad



It’s not every day that you see a watch company advertise on television. Every once in a while, you might catch Seiko and Citizen, maybe a few brands like that. But you rarely see the super high-end brands or the smaller boutique makers on TV. So almost choked on my sausage-and-egg McMuffin this morning when I was flipping the channels and saw an advertisement for Hublot timepieces.  

With a soothing, yet sophisticated voice  providing the narration, and lush landscapes in the background, the ad seemed more like a infomercial for an expensive timeshare than a fine wristwatch. They focused primarily on the pieces in the Classic and Elegant lines. I didn’t see any of their Sport line and I certainly didn’t see John’s favorite, the Big Bang.

Most interesting of all was the timing and placement of the advertisement. The bit aired at about 10:35am on a Sunday morning on ESPN2. The show was Billfishing Xtreme Release League. I guess they figure if you’re a big game fisherman, you’re gonna need a serious timepiece as you struggle to land that catch. Maybe, just maybe, if Santiago in Hemingway’s The Old Man and the Sea was wearing a Hublot while he battled that noble marlin, he wouldn’t have lost track of the time and needed three days to bring it in. 

ORSA Finds a Home

I’m thinking long and hard about picking up an ORSA Sea Angler. This thing looks really nice, very well put together, and I’m very pleased they’ve gone from an EBay-only brand to a producer of quality automatics.

45mm… mmmm beefy.

ETA 2824-2 Automatic movement
316l Stainless steel case
Unidirectional rotating bezel with 120 clicks
Domed hardlex mineral crystal (sapphire optional)
300m/1000ft Water resistant
8mm Screw down crown
Date at 6hrs
Super luminova coated hands and dial. Case finish is sand blasted
Bezel/case back polished.
22mm lugs with connecting rods
Weight: 136g
Dimentions: 45mm wide x 54mm length
Thickness 16mm
Stainless steel movement holder

Product Page [ORSAWatchCo]

Fossil Canning Wrist Computers?


Fossil Abacus AU5005 Wrist PDA with Palm OS - Black

Looks like there’s a big move afoot to can the SPOT and Palm OS PDA watches.

Fossil removed all MSN smartwatches and Palm OS PDA watches from their site. A couple weeks ago was dumping the Fossil Palm OS Wrist PDA for $79 until it was sold out. Now together with the MSN smart watches they are gone from their site – Another dead end for computer wristwatches?

You can still get them for about $49, which is a pretty good deal. I enjoyed the one I wore for a while, but it just wasn’t very practical.

Click the image to pick it up at Amazon for about $44.

Fossil Stopped Selling Technology Wristwatches [WristDreams]

MB&F – New Watch Brand – You Know, For Kids



Interesting, if slim, press release on a new watch brand by Maximillian Bu?sser. Just so Maximillian doesn’t slip a disc, these things are going to be for adults only! He says:

And at 150’000US$ the first watch, I don’t expect many children to be able to access MB&F !

After seven years at the head of Harry Winston Timepieces, transforming
what was a small entity of the iconic New York jeweller into one of the global
leaders in high-end watchmaking, Maximilian Bsser has set upon creating
the first ever Horological Concept brand “MB&F”.

Reveal Watch

reveal-inside.jpgJust spoke to Jack Markuse over at Projects-US and we talked about his new Reveal watch, which I’ll be reviewing shorting. I saw this in person at the MoMA store in New York and it’s very nice. It’s a standard Citizen quartz but the inner disks rotate to show only the time at hand. Very meta-timekeeping-equse.

Product Page [Reveal]

Krunker » Backside Watch

Clever little piece. It’s a quartz watch that is completely backwards. It runs backwards and you read the time through the little window, much like an early digital. It’s apparently sold/created by, but the site is all in Russian. Any takers?

Backside Watch [Krunker]

Infinity Optics Ultra-Violet Watch


Break out the Zepplin and the bong because this baby has a black light. The Ultra-Violet glows under a black light LED and uses an infinite mirror to make things trippy as all get out. Dubious quality, but high cool.
Infinity Optics watch [TokyoFlash]

Geneva Watch Shopping With Rich People


WatchRap’s Nad is sharing some photos of his watch shopping trip. Great shots.

Geneva Watch Shopping, Part 1 [WatchRap]

Thank You! The Reader Survey was a Success!


I received 101 responses for our reader survey and I used this to find one lucky winner. We’ll be having more exciting contests like this one in the next few months and I’ve heard you – we’ll be posting every day and I hope to post one review per week.

Special thanks to for supplying some EXCELLENT timepieces.

New Independent Watch Association – Time Aeon


These internecine struggles happen in every industry, and the watchmaking world is no exception. Apparently this group will

Based in Avenches, the purpose of this alliance is not marketing, but to “perpetuate manual know-how and creative work” according to Mr. Dufour.

The alliance will be inspired in particular by the philosophy of the guild and the exchange of knowledge. Each founding member will keep his independence. To finance its objectives, they will sell particular models of each one of its member products specially for Time Aeon.

They will also feature Charlize Theron in a very poor movie alongside an addled Frances McDormand.

New Independent Watch Association Formed – Time Aeon [TimeZone]