Longines opens their first online store

April 21, 2010 . by John Biggs

The world of fine watches is a benighted place. Strange hang-ups masquerading as tradition are the norm and historically watch companies have looked at every new improvement to their business with trepidation. Consider the quartz movement, for example. Texas Instruments approached a number of Swiss companies when they first created the miniaturized quartz watch but…



“These are not the droids you’re looking for:” Longines uses the power of suggestion

February 12, 2009 . by John Biggs

From a Longines email I just got. Seems like a logical progression of events. But WHEN do you buy the watch?



Longines Clous De Paris

October 25, 2006 . by John Biggs

Saw this in real life and it really looks nice. Longines is really turning into a major watch player. These should be in the $3000+ range. PROFESSIONAL WATCHES™: Longines Clous De Paris



Exclusive Pics of the Longines Post-Basel Show

July 24, 2006 . by John Biggs

Ladies and germs, we are proud to present a photo-montage of some of the goodies we spotted at Longines’ Post-Basel show here in New York. Thrill to the Lindbergh Angle Hour Watch, shown here. Squeal at the new Evidenza line!