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Buy the seller, not the watch: A story of a fake watch sale

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It’s a watch lover’s nightmare: You’ve saved up large sums of money to buy your favorite stainless steel watch. You transfer the money. And then, 2.5 months of excuses later, a watch arrives. You take the watch to an Authorized Dealer, who tells you it’s not authentic. But the seller seemed reputable! He had a huge YouTube following! He ran Australia’s biggest sales board on Facebook!

This is exactly what happened in one transaction outlined on the RolexForums, a saga that seems to have shut down a prominent watch “blogger’s” online presence and cast the roles of buyers and reviewers into new light.