Home General Dear Nomos: That word does not mean what you think it means

Dear Nomos: That word does not mean what you think it means


Hi, Nomos. Remember me? I called you out for suggesting that only men went to work, which is an easy mistake to make. After all, who knows what those wacky ladies are doing all day!

Now, however, you’ve really stepped in it. On the description for your Orion 33 manual wind (which is a noble thing in itself since manual women’s watches are already rare birds), you wrote:

A beautiful compliment for more delicate wrists: Orion, a favorite among designers and NOMOS classic, becomes a womanizer with a diameter of just 33 millimeters. Its rounded form and curved sapphire crystal glass, the fine ticking of the hand-wound NOMOS caliber Alpha and a strap of light brown velour leather all promise flattery for the eye, the wrist, and the ear.

You might not be aware but a “womanizer” is a “a man who engages in numerous casual sexual affairs with women.” You cannot make something a womanizer nor do you want your woman’s watch to be a womanizer unless you know know something about human anatomy I don’t. Ultimately you need an editor (I run an editorial company if you all need help. Just putting it out there.) You’ve done this twice already. I don’t know what’s going on out in Glashutte but it isn’t good.

Regardless, the only womanizer your audience needs is this excellent song by Brit. Otherwise leave the word out of your product descriptions.

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