Home General Ever Wonder Why Watches Cost So Much?

Ever Wonder Why Watches Cost So Much?

693
4

 

devon-works-tread-1-watch_1

Once you’ve been exposed to watches for a little bit, your tastes (more often than not) begin to shift from the drugstore specials you likely started with, and you begin to shift up in the price ranges a bit. But, no matter where you end up, it seems there’s always another tier (or five) up the ladder, and at some point you hit a breaking point where your budget (or sense of value) puts the brakes on your acquisition plans. That leaves you with one big question – why do some watches cost so much?

zenith el primero

In this excellent article (here), Jason Heaton  tackles that very question. As he points out at the very start, whatever the price bracket (be it under $1000 or well into five-figures), there are great watches to be found. And with those watches, it’s easier to see why a price jumps – complications are added in, or there’s a higher-grade movement in use. Or perhaps it’s even something as obvious as going from a steel case to one made of titanium or gold.

Perrelet

There’s also the unspoken world of markup, which exists for each and every item that hits retail. Heaton outlines that while we don’t have hard-and-fast numbers, that markup is at least 100%. But that number really only talks about the cost it takes to produce the watch (materials and labor), and doesn’t remotely include things that are rolled into overhead, such as marketing, facilities, and R&D. But whatever the price end up being, and the costs were, there’s a simple fact – if watches weren’t selling at the prices they sell for, they wouldn’t be marked at those prices.

jaeger-lecoultre-hybris-mechanica-grande-sonnerie-watch

In the end, though, when you get up into the higher-end watches (say, mid-four figures and up) these really are luxury items, and when anything gets that label, prices are set accordingly. As Heaton points out, while it would be nice to afford something like a JLC on modest salary, and if that was the case, those watches may lose some of that allure. It also gives you and I something to aspire to (if you want to, that is), to save up for and one day put that personal grail on our wrists.

Patek

The article (here) goes into much greater detail than I’ve covered here, so I definitely recommend you give it a read. And then let us know in the comments what you consider to be your own grail is that you hope to pick up some day.

Thank you for reading this WristWatchReview post. With so many things competing for everyone’s attention these days, we really appreciate you giving us your time. We work hard every day to put quality content out there for our community.

WristWatchReview is one of the few remaining truly independent watch news outlets. We do not have a giant corporation behind us, and we rely heavily on our community to support us, in an age when advertisers are increasingly uninterested in sponsoring small, independent watch sites — especially a site like ours that is unwilling to pull punches in its reporting and analysis. We don't play the games the other sites play and we've paid for it when it comes to ad revenue.

We would love for you to support us on Patreon and every little bit helps. Thank you.

–The WWR Team

4 COMMENTS

Leave a Reply to johnbiggs Cancel reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.