Everwrist is jumping into the watch business to help the people of Nepal.

The Alpine is their value-priced Miyota quartz three-hander, named after Mt. Everest and “created to reflect the vintage designs worn by Tenzing Norgay and Sir Edmund Hillary.” The case certainly looks inspired by Hillary’s pre-Explorer Rolex. Although the £60–£70 (~$74–$86) price is not inspired by anything Swiss.

A portion of the profits from each watch will be donated to needy people in Nepal, creating a private, profit-driven alternative to the country’s (apparent) lack of a government-run welfare system. Cool.

They also aim to ramp up a “one-for-one” donation program, à la TOMS Shoes, to donate watches to healthcare workers in third world countries. Although, aspiring Nepalese watchmakers probably hope they won’t.

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The Alpine comes in two flavors: Black PVD with black dial, or stainless with white dial. Both have simple applied stick indices and a red second hand. Strap options run the gamut from Milanese to NATO to leather to silicone. The watch’s style is deliberately simple, but the strap options give it a range of possible personalities.

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Tech Specs from Everwrist

  • Stainless steel case
  • Case diameter 41.00mm, lug width 20.00mm
  • Water Resistant to 50 meters. 5ATM
  • Engraved stainless steel screw down caseback
  • Crystal Glass
  • Japanese Miyota quartz movement with date function

By Jim Manley

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