Everwrist is jumping into the watch business to help the people of Nepal.
The Alpine is their value-priced Miyota quartz three-hander, named after Mt. Everest and “created to reflect the vintage designs worn by Tenzing Norgay and Sir Edmund Hillary.” The case certainly looks inspired by Hillary’s pre-Explorer Rolex. Although the £60–£70 (~$74–$86) price is not inspired by anything Swiss.
A portion of the profits from each watch will be donated to needy people in Nepal, creating a private, profit-driven alternative to the country’s (apparent) lack of a government-run welfare system. Cool.
They also aim to ramp up a “one-for-one” donation program, à la TOMS Shoes, to donate watches to healthcare workers in third world countries. Although, aspiring Nepalese watchmakers probably hope they won’t.
The Alpine comes in two flavors: Black PVD with black dial, or stainless with white dial. Both have simple applied stick indices and a red second hand. Strap options run the gamut from Milanese to NATO to leather to silicone. The watch’s style is deliberately simple, but the strap options give it a range of possible personalities.
Tech Specs from Everwrist
- Stainless steel case
- Case diameter 41.00mm, lug width 20.00mm
- Water Resistant to 50 meters. 5ATM
- Engraved stainless steel screw down caseback
- Crystal Glass
- Japanese Miyota quartz movement with date function