Called the L.A.S., it is a quartz piece with a grains of rice bracelet and it has a domed plexiglas crystal and “epoxy coated” bezel (classy!). It will cost $225 in regular stores or $60 when it inevitably hits the watch case at T.J. Maxx.
Arguably, any watch that pays homage to the divers of old is OK in our book, but I’m concerned that this brand might not be cool even in an ironic way. Although Penguin pulled off a renaissance, I think the maker of slacks that every boy wore to church/temple every weekend for 16 years might have an image problem.
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