Huh, go and figure – yet another “cars are like watches” post from me on the weekends. Perhaps it’s just my own inclinations, or simply the publications I follow, but it’s hard to escape the automobile and wrist watch parallels once you’ve spent some time down in the details of this obsession.
As he goes through some leaps in the models years (to ’62, then ’68, ’74, ’80 and so on, up to modern day), one thing remains unchanged – the Rolex Datejust. His premise is that while the auto companies change their lineups and designs over time, watch brands have a tendency to rest on their laurels (or, if you prefer, continue to champion a proven and popular design). While it’s not precisely an exact pairing of watch to car, it’s a pairing of luxury to luxury (save the snide remarks – as someone who calls Detroit home, I still view a Caddy as a luxury car).
While the Datejust isn’t the Rolex that I would personally buy myself, it does carry a sort of timeless feel to it – the design doesn’t necessarily feel out of date, or something that came from another decade (even though it quite honestly did). While we often look to what the latest and greatest is (and we watch writers fall victim to that same bug), it is worthwhile to reference what can truly be called classic designs, and see how they still work well for us today.
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