Home General How About Some Italian Style?

How About Some Italian Style?



Alright, time to have a look at watch, after our run there focusing in solely on straps, eh?  Today, I’m going to bring a watch to your attention from a brand that I didn’t even know made watches – Fendi.

Now, obviously, Fendi is first and foremost a fashion brand, with all variety of clothing and accessories.  And that accessory segment is where the watches fall into.  They don’t have too many examples, but what they do have are tastefully designed.

The watch I want to bring to your attention, specifically, is the Fendi Fendimatica Automatic.  As you can see in the image up at the top of the post, these are fairly simple three-handers, with the addition of a date display.  That in and of itself isn’t enough, though, it it?

Where these shine for me, unsurprisingly given the brands design chops, is the aesthetic of the watch.  First, you’ve got the 42mm stainless steel case, which seems to me to be a cross between a circular and cushion style.  Next, you’ve got the straps.  If you look closely, they’re actually coordinated to the dial color a bit – not obviously so, but it’s there.

Last, but not least, of course, is the color palette.  The watches themselves are practically monotone, but you do get the splash of yellow at the 4 o’clock mark?  Why four?  I honestly couldn’t tell you  – but it’s a nice (dare I say whimsical?) accent on a plainer dial.

For the movement, we’ve got a near-ubiquitous ETA 2824-2 ticking away, which means reliability and service should be of not much issue for the piece.  How much does this piece cost?  Surprisingly, that’s one piece of information I wasn’t able to come up with.  I think for this, you’re going to have to head to nearest upscale department store, and peruse the wares – though I expect it to be well under four-figures.

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  1. I’m surprised that you didn’t mention one of your pet peeves: The date sundial does not match the dial color. I feel that a fashion brand should not have overlooked that. Despite that omission, I think it’s a very nicely designed watch, one that I would enjoy wearing. I think that the yellow accent at the 4:00 position (which I also like) is there to point to the date, not that you would need any assistance in finding it. I think the accent would look even better with a black date subdial and a black dial. I’d also like to see a version of the watch with white accents, which would give it a different, but still dressy look. I think we’re going to see other watch companies copy this Fendi’s case shape. It’s a winner.

    • Ha! I thought I beat that drum enough, I could give it a break. Still a pet peeve of mine, but I guess we’ve all got our idiosyncrasies when it comes to this watch passion.

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