Alright, time to have a look at watch, after our run there focusing in solely on straps, eh?  Today, I’m going to bring a watch to your attention from a brand that I didn’t even know made watches – Fendi.

Now, obviously, Fendi is first and foremost a fashion brand, with all variety of clothing and accessories.  And that accessory segment is where the watches fall into.  They don’t have too many examples, but what they do have are tastefully designed.

The watch I want to bring to your attention, specifically, is the Fendi Fendimatica Automatic.  As you can see in the image up at the top of the post, these are fairly simple three-handers, with the addition of a date display.  That in and of itself isn’t enough, though, it it?

Where these shine for me, unsurprisingly given the brands design chops, is the aesthetic of the watch.  First, you’ve got the 42mm stainless steel case, which seems to me to be a cross between a circular and cushion style.  Next, you’ve got the straps.  If you look closely, they’re actually coordinated to the dial color a bit – not obviously so, but it’s there.

Last, but not least, of course, is the color palette.  The watches themselves are practically monotone, but you do get the splash of yellow at the 4 o’clock mark?  Why four?  I honestly couldn’t tell you  – but it’s a nice (dare I say whimsical?) accent on a plainer dial.

For the movement, we’ve got a near-ubiquitous ETA 2824-2 ticking away, which means reliability and service should be of not much issue for the piece.  How much does this piece cost?  Surprisingly, that’s one piece of information I wasn’t able to come up with.  I think for this, you’re going to have to head to nearest upscale department store, and peruse the wares – though I expect it to be well under four-figures.

ByPatrick Kansa

A big data developer and leader with a penchant for gadgets, books, watches and beverages. You can find my work on WristWatchReview, Knapsack.News, and Slushpile. If you're on Twitter and/or Instagram, you'll find me there as @PatrickWatches.

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