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And you thought the Big Bang could only create all matter in a split second of cosmic energy. Hublot is now building a crazy island in Second Life to show off its watches and will even offer some sort of online sales.

Hublot – the Swiss luxury watchmaker – today revealed that it is to launch a Hublot island in the virtual world of Second Life. On 12th September, Hublot promises to open its virtual doors to all Second Life residents and journalists. After 6 months of development in partnership with Akira Web SA of Luxembourg, Hublot’s state of the art premises includes luxurious bars, a marina, exhibition area and even an online shop!

EXCLUSIVE – Hublot Leads Luxury Watch Brands with Virtual Island [WatchLuxus]

ByJohn Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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