The Big Bang has long been Hublot’s go-to move. With its multi-material design, clever H-shaped screws (bet you never noticed) and cool use of rubber, it’s been the watch to beat when it comes to modern design.

The watch itself has a 43mm face and is about 14mm thick. It costs a bit: All Black (limited to 250 pieces) $26,200 USD, Titanium Ceramic $24,100 USD, Titanium $23,100 USD, King Gold Ceramic $39,900 USD, King Gold $43,100 USD. Woof.

This is Hublot’s first square case, of which Hublot is decidedly proud. From the release:

Hublot decided to take a radically different direction: the watchmaker hides nothing of its own, in-house Unico movement, the pride of the Nyon watchmakers and the beating heart of most of its designs for over 10 years. The chronograph has a column wheel visible at 6 o’ clock, while its bicompax display dispenses with a dial, to reveal its secret inner workings.

The second challenge was the modular construction of the case, designed in line with Hublot’s DNA, with a central housing dressed with an upper and lower plate to enable a myriad of combinations and transformations. But this time, it is square in shape, and therefore much more difficult to make water resistant – Hublot pulls off the challenge with a guaranteed water resistance to 100 metres. The size of the case is also an important factor to ensure this model is perfectly ergonomic, providing comfort on the wrist very similar to that of the 42 mm Big Bang. Its pedigree from the brand’s icon can be seen in countless details.

By John Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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