Jeremiah Kipp directed this commercial for a small watch brand, John Isaac Geneve, featuring an angry girl who literally works out with her training all day (check out the montage – it’s morning and then it’s night) and then is proud that she has a man and is on track to being a real tiger when she gets older. Or something.
I personally like the little twist – the main character sees her watch on the wrist of another woman on the subway and approves – and it’s considerably more accessible than some watch advertising I’ve seen, so good on Mr. Kipp. I actually kind of dig the watch, as well. It’s a nice big face with bold numerals and an auto ETA movement.
ByJohn Biggs
John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.
