Today is Spring Drive day, apparently. Jaime posits a future for Seiko on the Seiko and Citizen Forum.

1) Is that Seiko is now lending its workhorse movements to its lower end subsidiaries. 2) Seiko has internationally broken the 1,000.00++USD barrier watch, which even the Japanese Executives acknowledged, before the introduction of the Spring Drive, was difficult to sell outside Japan due to brand perception. 3) Seiko has created an outlet store outside of Japan( Singapore ). 4) An increased stake in Orient which are coming out with more cutting edge designs made for a lower end market. 5) Cheap Chinese watches will get better and better as requests for one off and internationally subcontracted brands continue. 6) Kinetics are now super reliable and find their movements in more expensive Seiko ( and other) tool/dress watches.

Read the entire post here.

By John Biggs

John lives in Brooklyn and has loved watches since he got his first Swatch Irony automatic in 1998. He is the editor of WristWatchReview.

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